A 2018 report done by Google found that every $1 spent on Google Ads returns $2 on average in revenue. This is where PPC advertising thrives: showing the right content to the right audience and bringing clients to the landing pages. Questions moved from what should be put in the ads to how much we pay per click and how to make sure the right audience sees our landing page. We gradually turned away from massive billboards and extensive local newspaper campaigns-instead, the first idea that comes to companies: digital marketing and Google Ads.
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